Client: Worn Wear
Art Director / Designer: Gabriel Kachirisky
Create an identity and marketing campaign that communicates Patagonia’s commitment to close the circle of consuming and discarding through its Worn Wear Program.
IT’S NOT GARBAGE IF IT’S GOOD,
AND IT'S ALL GOOD.
While most consume and discard, a few obsessed with taking the discarded and making it new. Unafraid of what others may say, they live what we believe. Worn Wear thrives to close the circle of consuming and discarding. Our world’s greatest resource resides with those who want to protect it.
WORN WEAR IDENTITY & APPROACH
Patagonia’s clothing recycling program, Worn Wear, needed an identity more compatible with the outfitters brand while demonstrating what the program was all about. Graphically reflect the ease Patagonia customers have to reduce discarded clothing by recycling used garments.